Learning how to find long tail keywords is one of the most important skills you can have as an internet marketer. Both search engine optimization and keyword based advertising (such as Adwords) rely on your ability to target your customers by what they’re searching for online and how they’re searching for it.
In this article I’ll cover several free and paid methods for finding long tail keywords to target with your SEO or search marketing campaigns.
What are Long Tail Keywords?
Long tail keywords are very specific terms and phrases people use to search for things online. They will be at least 3 to 4 words in length and will generally have much less competition in Google and other search engines in terms of ranking websites and paying advertisers.
The concept of long tail SEO is that these keywords aren’t only less competitive in regards to search engine optimization, but they’re also far more likely to convert into leads and sales.
In this article we’ll be sharing our top 5 methods for finding them.
How to Find Long Tail Keywords – Our Best Methods
Keyword discovery is simpler than most people may think. You just have to know where to look and have at least a vague understanding of what you’re looking for. There are various methods you can use, ranging from free keyword tools to premium SEO software with feature packed keyword generators.
First we’ll have a peek at some of the free methods available to you.
Method #1 – Using Google’s Search Preview
I’ll be starting off with with Google because what better way is there to find long tailed keywords people are searching for than going straight to the source? There are a couple different ways we can use Google to generate keywords and we will start off with the search preview method.
The process is simple. Just go to Google.com and enter a keyword related to your topic into the search box.
Google’s search engine comes with a built in ‘search preview’ which provides suggestions to you in real time as you’re typing. These suggestions are based off what users are actually typing in related to your initial keyword or topic.
See the example below:
As you can see, this is a quick and easy way to find great keywords in just a few seconds. Perform a few searches using some variations to get even more keyword ideas you can implement in your SEO and advertising campaigns.
Method #2 – Using Google’s ‘Related Searches’ Box
When you perform a search in Google, there will be a ‘related searches’ box at the bottom of the search results page. Google will usually provide 8 to 10 different search terms related to what you searched for. These related terms will often generate some interesting keyword ideas you wouldn’t have otherwise thought of.
If you really want to start digging deep, take these related searches and do an individual search for each one of them for even more related phrases and variations.
A note on Google’s keyword suggestion tool – The truth is that the Google Keyword Planner doesn’t go out of its way to provide you with many options for filtering of keywords.
Google’s priority is to generate income through advertising so this tool will be showing you mostly broad, higher traffic keywords with more competition and competing advertisers. So although it’s a great way to generate some ideas, it’s not going to bring up the low competition long tail phrases you’re looking for.
Method #3 – Using the Ubersuggest.org Keyword Generator
Ubersuggest.org has a popular long tail keyword generator on their site that generates an extensive list of keyword ideas using a very unique process for gathering the data.
Ubersuggest uses a system gathering keywords via the ‘predictive text’ from Google’s real-time ‘search previews’. It works by taking your seed keyword, then adding 1 letter of the alphabet to the end of the phrase and gathering whatever predictive text Google provides.
The tool will repeat this process for each letter of the alphabet to provide you with a massive list of related keywords I’m pretty confident that you wouldn’t have found otherwise.
See example below (I opted not to screenshot the entire page for obvious reasons):
As far as free online keyword research tools are concerned, ubersuggest.org is among the best.
Now it goes without saying that the free tools available to you will be limited in features and won’t be much help with much else involved in keyword analysis.
Method #4 – Finding Long Tail Keywords with Market Samurai
Market Samurai has always been one of my go-to keyword research tools and I’ve been a heavy user of this software for nearly all of my search engine optimization research and projects since 2010 or so.
Market Samurai is not free but it’s certainly low-ticket compared to alternatives. Being a paid solution, it does a great job of helping out with keyword research, but also takes things a step further with some additional features that are beneficial to your long tail SEO.
You’d start by entering your seed keyword, then use the ‘Keyword Research Module’ to generate a huge array of additional keywords based on a number of filters and criteria.
Now here’s where it gets interesting, this is why I love this tool so much.
What I would do now is go through the list and see which terms jump out at me that I would like to investigate further (Remember, it’s all about discovery). I can click on the ‘key’ icon next to my long tail keyword of choice and head the ‘SEO Competition’ module where Market Samurai will provide me with a complete keyword analysis.
This tells me from an SEO perspective how competitive the first page of Google is for this term.
Market Samurai has a free and a paid version. No credit card is required to download, just sign up and they’ll send you the download link via email. You’ll have unlimited access to the keyword research module and a 7 day trial period for all additional features such as the SEO Competition Module for keyword analysis as seen above.
Method #5 -Use Long Tail Pro’s Keyword Research Tool
Long Tail Pro was released sometime in 2011 with similar features for both finding long tail keywords and performing competition analysis. It has since become a best selling tool and can generate up to 800 results per query.
The software has a very simple, minimalistic interface which makes it easy to operate for less experienced users.
Once you’ve generated a list of keyword ideas you can quickly evaluate the top 10 competition in Google to see how they stack up in regards to their search engine optimization.
Below is a screenshot of Long Tail Pro’s search engine results page:
The basic version of the software is a low, one-time price however the platinum (upgrade) version is slightly more expensive with the option for a monthly fee.
You can learn more about this and watch a demo via my Long Tail Pro review.
Remember, once you have mastered how to find long tail keywords, you still need to do some further analysis on them and that’s why these paid solutions are such highly recommended even with so many free alternatives being available.
If you enjoyed this article and want more advanced training on this topic, then click here to download my 60 Second Keyword Research System.