If you’re running video ads on Youtube and need a way to laser target your audience so you can decrease ad costs and increase ROI, then Video Drill is a tool you should have in your toolbox.
It can be time consuming to research and create the perfect audiences, especially when you’re doing it manually. So in this review we’ll look at the core features of this software and how it can help you create profitable video ad campaigns in minutes.
Video Drill Review – Advanced Audience Targeting for Youtube Ads
Next to Google, Youtube is the second largest search engine in the world and research has shown that video searches might overtake standard keyword searches in terms of search volume by the year 2018.
People are using video now more than ever as a source for information, entertainment and problem solving. And Youtube's advertising platform allows you to advertise to very specific, highly targeted audiences and specific ad placements.
There are 3 main Youtube ad types:
- In-stream ads.
In-stream ads are ads shown on top of an existing Youtube video. These are usually presented at the beginning of or during a video being watched by a user.
- In-display ads.
In-display ads are shown in various locations, such as at the top of search results or at the top of the sidebar when viewing a video. These are generally presented by Youtube to look like organic results where lists of suggested or related videos are displayed.
- In-search ads.
In-search ads are displayed specifically on search results pages when a user performs a search on Youtube.
All of these ad types are highly effective, especially if you've created a compelling video. But the real power comes from being able to drill down and target the best possible audience to maximize your conversion rate and ROI.
This is where audience targeting and ad placements come into play.
Audience and placement targeting is all about showing your ads to the most highly targeted users, in the best possible location, at just the right time. Get this wrong and you might as well be throwing money out the window.
What is Video Drill?
Video Drill (VD) is a one of a kind web-based software tool for Internet marketers who need to break-through the resistance that comes with advertising on Youtube.
The software's official release date was August 17, 2015 and was developed with a mission to make Youtube advertising both easy and highly profitable, right out of the gate. Product price ranges from $29.95 to $49.95 depending on which package you choose.
This software was created by Sam Bakker and Brad Stephens. If you already know of these two, then I don't have to tell you that this tool was developed by seasoned veterans who know the ins and outs of Youtube advertising and converting traffic into sales.
Let's look at how some of the key features and how to get the most bang for your buck on Youtube.
Using the Target Drill to Create Targeted Youtube Audiences
The Target Drill is the bread and butter of this software. It's your new secret weapon to make sure you only show your ads to the users who are most likely to convert into a lead or sale.
The key to effective video marketing and profitable advertising is showing quality ads to the right users. On Youtube, you can show ads only on specific videos, channels and search results pages. The Target Drill has a handful of unique features making it easy to gather this information quickly and implement it in your video ad campaigns.
Youtube Keyword Research Module
This module will show you what keywords people are typing into Youtube to find videos in your niche. This form of keyword research is much different than keyword research for standard Google web searches. Internet users search differently when looking for video.
Video Drill specifically uses Youtube rather than Google to gather it's keyword data. You can export these keywords in one click and use them in your ad targeting.
Use Video Search to Target Specific Videos
This is probably the most powerful feature of this software (in my opinion), because it allows you to select specific, super relevant Youtube videos to advertise on.
It can be difficult and time consuing to find good video URLs to target. It can take days to pick out videos one at a time, especially if you intend on creating a large campaign. This module will instantly generate a list of targeted videos (called "Target Groups") with a couple of clicks.
Use Channel Search to Target Specific Channels
Similar to the previously mentioned module, channel search allows you to target specific Youtube channels AND the videos posted in each one. That means you can quickly gather the data to advertise on specific videos within a channel or across multiple entire channels. The results generated from this module are called "Channel Groups".
This is a powerful combination of modules that will deliver an advertising experience that's both highly efficient and highly profitable as well.
Video Drill has you covered with everything you need to manage effective video ads on Youtube, far more than I could cover in this article.
So if this Video Drill review mentioned some things you want to learn more about or to see a full list of features, you can visit the official site by clicking the link below.